Social pressure is one of the key tool used in marketing: “If you don’t have our product you are not in”. If you are convinced that everybody else is doing it, you start to feel a hurge to do so. Have you ever heard a kid tell her parents “I need to go to XX, because everyone is doing it ” that is social pressure. The more people use or do a thing the more other people feel pressured to do the same. That explains partially why it is more easy to become more popular than become popular.
Here is an excellent experiment in video, that shows how effective social pressure can be in a closed environnement such as an elevator. For once you can even do it at home with your friends.
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